Health & Fitness · San Diego, CA
Ascension Fitness
Two certified coaches in San Diego. No rates on the page — one action: apply.
Live link coming soon
01 — The problem
What wasn't working
Two certified coaches were selling one-to-one programming with no cookie-cutter templates and no hand-offs to junior staff. That distinction is the entire pitch, and nothing online was carrying it.
Rates were deliberately staying off the site — every enquiry is scoped on a call — so the page had to do the qualifying itself rather than let a price list do it.
Rates stay off the site. The page has to do the qualifying instead.
02 — What we built
The decisions that mattered
Multi-page site where every page ends in the same application form. Credentials and a sponsor row carry the trust a price list normally would.
A credentials block sits high, because the certifications are the reason a stranger trusts two coaches they have never met.
Both coaches appear on desktop, above the fold — the faces are the pitch.
- Multi-page site, one application form
- Credentials and certifications block
- No rates published — quoting happens on the call
- SEO foundations, sitemap submitted
- Domain connected, full handover
03 — How fast
Call to live
Full website, $1,500 flat, agreed on the call before anything was built.
01
Call
Twenty minutes. Price agreed.
02
Intake
One form, one photo folder.
03
Build
One pass, no discovery phase.
04
Live
Reveal call, then handover.
04 — What changed
Where it landed
The studio now has a multi-page site that explains who the coaches are, what the programming is, and what to do next — and every visitor lands on the same application form.
Enquiries arrive with the business already qualified, because the page says out loud that rates are scoped on a call.